Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.
To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your audience to tailor messaging and develop products and services that truly resonate. She emphasizes the importance of connection and the ability to get into the heads of your customers for high retention rates.
#562 Do What You Love
#561 The Elevator Pitch
#560 Winning Niche SEO
#559 Attracting Clients with an Irresistible Offer
#558 Create Common Goals
#557 Create Authentic Connections with a Bit of Personality.
#556 The 90-Day Marketing Plan
#555 Engaged Community
#554 Become a Personality Brand
#553 Heart Centered Business | Violette de Ayala
#552 Content Authority Builds Over Time
#551 Why You Need to Conduct Research
#550 Let Sales and Marketing Work Together
#549 Who is your Business Plan for?
#548 Simple Stress Relief
#547 Asymmetrical Web Design
#546 Look Before you Leap
#545 Company Values
#544 Bring a Little Personality
#543 Mobile First
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