The Business of Dentistry Podcast
Business:Management
Myke explains the fundamentals of a good dental practice website and helps to de-mystify the “dark art” of Search Engine Optimisation (SEO). He talks about how to establish meaningful marketing metrics for your website from which you can improve performance.
What you’ll hear today:Discussing the latest market report from Christie & Co in relation to practice goodwill values
The risks and rewards of using social media
HR and employment law update with Sarah Buxton
The importance of targeting your audience when creating marketing material with Laura Weaver
How to tell if your practice needs a rebrand with Laura Weaver
Cybercrime – what you need to know with Tracy Pound
How we built our dental practice from squat to success
How to create compelling video testimonials
The future of NHS dentistry discussed in Solihull
How to turn existing patients into raving fans with Chris Barrow
The benefits of having a dental plan provider
Issues you’re overlooking in practice - with Les Jones
Understanding the law in relation to rest breaks and rotas
Preparing your practice for sale
Invest to impress when it comes to your practice
How to overcome fee objections and achieve the income your services deserve with Ashley Latter
Handling complaints in practice
Introducing Dental Training Consultants
How to make your reception first class
Business structures and managing your business partners
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