This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
Parents.com Executive Editor Julia Dennison on creating content to support families
The BBC's Specialist Disinformation Reporter Marianna Spring on proactively countering conspiracies
Anorak Magazine's Cathy Olmedillas on making magazines collectible
Strong Words' Ed Needham on his corporate past and solo future
Wessenden Marketing's Jim Bilton on how the pandemic has impacted newspaper and magazine retail
LA Times Audience Engagement Editor Adriana Lacy on using archives to contextualise current events
WSJ Newsroom Innovation Chief Robin Kwong on developing features for a news brand
The NCTJ's Head of Partnerships and Projects Will Gore on local news and journalism training
Stylist Group CEO Ella Dolphin on transforming the free print magazine to digital subscriptions
FT Senior Data Visualisation Journalist John Burn-Murdoch on graphing coronavirus data
Flashes & Flames founder Colin Morrison on surviving digital transformation and the pandemic
The Atlantic International Editor Prashant Rao on bringing the publication to a global audience
Media Voices Live: Publishing in a Pandemic Special
Laptop Mag Editor in Chief Sherri L. Smith on evolving a consumer tech title
The Telegraph Podcast Editor Theodora Louloudis on podcasting's role in growing subscriptions
POLITICO UK Executive Editor Kate Day on the publisher's expansion in the UK
PPA Managing Director Owen Meredith on a successful #AxeTheReadingTax campaign
Singletrack Magazine publisher Mark Alker on reader revenues vs programmatic advertising
The 19th co-founder Amanda Zamora on launching a news brand about women and politics
Future plc Brand Director of Home Interest Paul Newman on multichannel publishing strategies
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