Generating new leads is great, but if they aren’t converting then what’s the point?
Typically, this happens for one of two reasons: they either don’t see your solution as an urgent priority, or they don’t understand how your product or service solves their most pressing problem. The latter being a marketing communication problem.
The leads you already have may very well be good leads. They just might not have the clarity and confidence to commit to the purchase. The buying journey shouldn’t be a confusing one. It should be as easy as following a FedEx packing with a tracking number.
In this week’s episode, you’ll learn how video can help clarify your marketing message so that your customers “get” how your product or service can help them achieve their desired outcomes.
If you’re consistently generating new leads for your business but need help converting them into customers, tune in to this week’s episode of Video Marketing Mastery.
Ep. 184: Using Video to Convert More Conference Leads into Customers
Ep. 183: The Anatomy of a Perfect Customer Testimonial Story
Ep. 182: How Restaurants Can Grow Their Business Using Video
Ep. 181: The 7 Stages to a Successful Video Project
Ep. 180: How Chili's Generated 7,800 Leads Using YouTube Form Ads
Ep. 179: 3 Strategies to Turn Social Media Followers Into Customers
Ep. 178: What Top Earning Salespeople Do Differently, ft. Dan Lier
Ep. 177: How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio
HubSpot Launches "HubSpot Video" — a fully integrated video solution, powered by Vidyard
Ep. 176: How to “Spy” on Your Prospects (And Sell to Them Faster)
Ep. 175: How To Sell Faster with Video
Ep. 174: What Marketers Can Learn from the Navy's Video Recruiting Strategy
Ep. 173: How to Create a Powerful Customer Testimonial Video
Ep. 172: Discover The Early Adopter IGTV Opportunity
Ep. 171: Discover Your Target Customer's Language of Love
Ep. 170: How to Create a Hub and Spoke Content Marketing Strategy, with Mike Huber
Ep. 169: How to Use Geofencing to Optimize Your Digital Marketing Campaigns
Ep. 168: Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates
Ep. 167: How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott
Ep. 166: How to Turn Customers Into Your Marketing Army, with Jay Baer
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