Matt's guest is Caren Cioffi, Excecutive Vice President and General Maanger, Enterprise & Digital Marketing Business for Brightcove.
In this episode Matt and Caren will not only talk about general best practices for video marketing, but where to apply it, how it works, why it's easy and how to convert it into pipeline. Caren is passionate about unleashing the power of video to drive reach, engagement and conversion for brands everywhere. Tune in to get her expert tips and takes on this topic.
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Leading Your Sales Team in Times of Change
Closing the Funding Gap for Woman and Minority-Owned Start-Ups
How and Why a Bulletproof Sales Mindset Requires Resilience
Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era
New Insights & Benchmarks for Customer Experience
How CROs Can Flip the Relationship with Finance
Making Sales Enablement Stick
Future-Proof Demand Strategies That Work
Marketing in a Crypto World
Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
The New Rules for Managing Remote & Hybrid Sales Teams
The (Surprising) State of B2B Lead Engagement
How You Can Stop Selling Out and Start Selling In
B2B Brand (and Rebranding) Best Practices
Embracing the Complexity of Successful B2B Marketing
How the Dark Web Can Shine a Positive Light on Your Sales Pipeline
Sustainable Marketing in Action
Get Inside the Mind of your CFO
Building a High-Growth Marketing System on a Lean Budget
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