Want to know what the real job of marketers is today?
It’s to be attention hackers.
No, I don’t mean in some sneaky way. Great marketers understand how to stop their audience in their tracks, and give them just enough information to leave them wanting a bit more.
Problem is, most businesses like to overshare and dump all the information they can on their customers.
Just like an overstuffed Chipotle burrito, they cram as much as they can into a website, email, or even a video.
When you think about your customer's’ journey, you need to view that journey as a series of small steps, not one giant leap.
And there’s no better way to lead them through that journey than with video.
That’s why every business — no matter the size or industry — needs three types of videos in their funnel to convince and convert their prospects at faster rates:
Each one of those videos has an important part to play, and I’m breaking all three down in this episode of Video Marketing Mastery.
Ep. 396: When Serving Others Is Your Primary Focus
Ep. 395: Todd Unpacks the Latest Data on Video Length
Ep. 394: How Small Companies and Big Companies Compare in Video
Ep. 393: The #1 Problem Businesses Create On Their Journey Pages
Ep. 391:How to Easily add Captions to Videos w/ Jordan Herelle
Ep. 390: Creating a Captivating Video Thumbnail w/ Jordan Herelle
Ep. 389: Low vs. High Budget Videos w/ Jordan Herelle
Ep. 388: An Introduction to Payment Processing w/ Brad Weimert
Ep. 387: LinkedIn Strategies that Work w/ Jordan Herelle
Ep. 386: Low Success Tactics for Submitting Proposals w/ Jordan Herelle
Ep. 385: Friction is the Enemy of Conversion
Ep. 384: Do you Believe in Yourself?
Ep. 383: Todd Shares his Latest Side Project
Ep. 382: Was Todd Nervous? He Trained like it was Game Day
Ep. 381: Todd's Tips for Influencing your Clients and Prospects
Ep. 380: Todd Updates You On His Tony Robbins Speech
Ep. 379: The Morning Of Todd's Tony Robbins Speech
Ep. 378: Team Reaction from Todd's Tony Robbins Practice Day
Ep. 377: Building Momentum Through to the Sales
Ep. 376: How to Support a Client Transitioning Jobs
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