Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. It should be noted that Jason also loves the kick-ass state of Kentucky, sports, and bourbon.
We are thrilled to have Jason join us today. It’s always an engaging – and fun – time! Today he’s here to speak with us about his third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which releases February 23rd, 2021, from Entrepreneur Press. In Winfluence, Jason presents marketers with this challenge: ‘Do brands want instagrammers and YouTubers to post about them? Or do they want to influence an audience to try or buy their product? The term “influencer marketing” has become how we refer to the former. Winfluence is a strategic guide to help us more adequately define the latter. That is what smart marketers hope to accomplish.’
Challenge accepted, Jason.
We want to hear from you! What are your main takeaways from this episode? Tell us what you think at www.soloprpro.com.
C‘mon, Get Happy - Episode 123
Off the Record? - Episode 122
How Not to Pick Sides in a Divided World - Episode 121
Cutting through the Noise - Episode 120
Are We There Yet? Episode 119
Independent Work Study - Episode 118
The Value of Mentorship - Episode 117
Is That Prospect a Good Fit? Episode 116
A Conversation with OnePitch Co-Founder Jered Martin - Episode 115
Business Burnout - Episode 114
Episode 113: Time-saving Tips
Episode 112: Soloing Together
Episode 111: Steak, Sizzle, and Service
Episode 110: The Survey Says...
Episode 109: Good Clients. Bad Behavior.
Episode 108: Mind(set) Over Matter
Episode 107: Free Yourself from the Grind
Episode 106: The Lies They Tell and Other Current PR Topics
Episode 105: Those Who Know, Teach
Episode 104: Once Upon A Time
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