This week's episode is entitled "How Sales, Marketing and Customer Success Can REALLY Co-Exist". We talk with Kevin Knieriem, Chief Revenue Officer at Clari
Thanks to our sponsor, Intercom.com! Intercom wants more of the nice people visiting your website to give you money. So they took “that little chat bubble in the corner of a website” and packed it with automatic meeting booking, data capture on leads, conversational bots—and more! Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. Go to Intercom.com/deals.
I think one of the biggest challenges we've seen is the silos that exists between sales and marketing. I ask Kevin how he sees some of the leading companies addressing that. And, how is he seeing them overcome that and actually create stronger bonds and cohesion between sales and marketing.
We also talk about how he's starting to create an operationalize revenue operations in his own company. He tells us a little bit about what he's seen and experienced including a set of best practices of how to take what can oftentimes be good strategic alignment between sales and marketing and really bringing that down to a tactical level like getting going from, "we agree to revenue responsibility across departments at S-K-O" to, what do we do on Tuesday?
He shares some keys to helping make sure that operational alignment happens on a day to day tactical level.
I think finally we're seeing a number of places where AI is having real practical applicability and it feels more accessible to organizations.I also ask him, are there other applications of AI he sees specifically and are there additional elements that may be more theoretical now, that he thinks in the next 1-3 years are going to become more reachable?
This and a lot more! Listen in or read the full transcript on our blog starting Mon. 11/04/19 6am PST.
Why Closing is the Easy Part of a Sale-Anthony Iannarino & Matt Heinz
How to Create Effective Marketing in Difficult Industries
It's unbelievable what you can get done if you don't care if you get fired! Joe Chernov
How to Build, Manage and Mobilize Customer Communities: Q&A with Nick Jordan
How to Avoid a PPT that undermines a Salesperson's Credibility
Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram
Buyers are Fed-Up, B2B has not Adapted - Dave Gerhardt
GDPR WTF and What Now?!
How to Manage Remotely - Best Practices for Leading from a Distance
Is the Landing Page Dead? Prospect Engagement Best Practices
How to Manage Influencers Analysts and More: Q & A with a Category Leader
Integrated Brand Experiences in B2B Marketing
How to Build High-Performance Marketing Teams
B2B Pet Peeves: Pipelines, Predictability, Control and MORE!
Secrets to SaaS Start-up Sales Growth
Mid-Year Marketing Performance Review – Identify the top performing revenue channels and make adjustments for a strong finish for the second half of 2018!
Managing marketing through rapid growth with Elissa Fink, CMO, Tableau Software
Marketing Operations Exposed! The good, bad & ugly with Mike Braund from Tableau Software
Sales Enablement Live: New Insights & Research from Miller Heiman CEO Byron Matthews
Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing
Create your
podcast in
minutes
It is Free
Marketing Secrets with Russell Brunson
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Agile Brand™ with Greg Kihlström