More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox
Since the dawn of the internet, or at least the dawn of social media, there's been this ongoing battle between consumers and media outlets, over how much information they actually have access to and how much they share with their advertisers. On the one hand, we want to protect our privacy. But on the other hand, as business owners, that information is critical.
As Apple and other service providers ratchet down the amount of information available, it will be more difficult to precisely target audiences, driving costs up and effectiveness down. Precise targeting allowed small business owners a chance to get their message in front of the right people, Now with broader , less precise groups, you will have to spend more to put your ad in front of more people, to reach that same number of really qualified prospects.
About Jennifer Denney: In her words
I have been in digital marketing for over 10 years and it’s an absolute passion of mine. I am very data driven and love to analyze data from many data points using various tools. There isn’t a decision I make today without the data to back it up. I believe strongly in the fact that almost all digital marketing gives you the ability to measure and execute with a higher precision than ever before.
Some of my strongest attributes is my ability to take on any challenge. I am not unnerved by something that I have not done before. I’m a true learner and I’m constantly self-teaching myself though reading of articles, conferences and I stay well networked with fellow marketing experts.
#696 Use Data to Drive Content
#695 You Can Not Be All Things to All People
#694 Change Your Sales Process with Four Little Words
#693 Don’t Drive Looking in the Rear View Mirror
#692 Ideas are Free
#691 Batteries Not Included
#690 Embrace the Chaos
#689 The Non -Fiction Brand
#688 Sales Questions
#687 Life Beyond Social Media
#686 Tools and Tips to Manage Digital Productivity
#685 It Takes More to Get High
#684 Sell More with Good Design
#683 Make Visitors Feel Welcome
#682 Ahead of the Pack
#681 Is a Franchise Right For You?
#680 Blogging Takes Time
#679 Every Entrepreneur Needs a Strategy
#678 Don’t Feed the Trolls
#677 Taste the Difference
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