This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way, as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Reach for Common Ground, I highlight two competing perspectives held by cultural anthropologists - universalism and cultural relativism. While the words are daunting, the concepts are straightforward. Universalism suggests that the underlying similarities of all people are greater than cultural differences. By contrast, cultural relativism asserts that cultural differences have the most profound effect on people making it difficult for “outsiders” to fully understand a relevant context of behavior. While anthropologists may argue about universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, we need to scale our business to maximize commonalities while making local adjustments to ensure market acceptance.
How do you determine if you should vary your offering or drive consistency across locations?
PODCAST: There’s More to Service - 5 Ways to Help and Care
PODCAST: Customer Psychology - How to Enhance Experiences and Boost Sales
PODCAST: Do You Want People to Repurchase? Become a Confidence Building Business
PODCAST: Ten Ways to Keep Employees - Fundamentals for Robust Engagement
PODCAST: Know Your Customers - How to Seize Opportunities and Engage Loyalty
PODCAST: How to Actually Win Customers - Move Astonishingly and Brazenly Fast
PODCAST - Cut the Clutter: How to Create Customer Delight By Making Less More
PODCAST - Do You Want More Business Success? Here Are 6 Steps for Sparking Customer Value
PODCAST: Winning the Customer Experience - How to Drive Customer Loyalty and Referrals
PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience
PODCAST: Customer Satisfaction vs Delight? Make the Choice for Business Survival
PODCAST: Amping up Delight - How to Actually Maximize Customer Pleasure
PODCAST: Are You in the Delight Business? How to Mix Pleasure into Every Customer Experience
PODCAST: Stick the Landing - How to Use the Peak End Theory to Amaze Customers
PODCAST - Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions
PODCAST - Moments of Truth: How to Master What Actually Matters to Customers
PODCAST - So You Want to Measure Customer Effort - 3 Things You Must Know
PODCAST - Are You Easy? How to Drive Loyalty by Reducing Customer Effort
What’s Love Got to Do with It? - How to Conquer Customers’ Hearts
Customer Experiences Beset with Bows - How to Celebrate and Delight Every Time
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