It is often said that a journey of a thousand miles begins with a single step. That is definitely true on the journey to master your marketing message. In this conversation Tracey Watts Cirino and I explored the first steps you need to take on your journey to master your marketing message.
1 - Get clear on who you will serve. You can not serve everyone. When we try to be for everyone we end up being for enough for no one This doesn't mean you're not going to do different types of things for different people. But when you're really clear about who you want to serve it aligns so much more beautiful in your marketing message.
2 - Speak directly to your audience. Create messages that are relevant for the people you want to serve
3 - Finally talk about your product. Don't lead with this.
About Tracey
Tracey Watts Cirino is a 5-time #1 bestselling author, podcast host of Beyond Common Business Secrets, and certified success and mindset coach. She helps business owners and leaders discover their own power so they can develop customized success systems through her dynamic speaking events, retreats, workshops, digital training programs, and mastermind groups. As founder of Beyond Common Coaching & Training Company in Cleveland, OH she has developed the proven BEYOND Common method.
Learn more
https://www.beyondcommoncoaching.com
https://www.TraceyWattsCirino.com
#721 How To Find The Best Solution
#720 Evergreen Content for Lawyers and Everyone Else
#719 Find Your Story
#717 Grow Your Network with a Podcast
#716 Find the Yin to Your Yang
#715 Simple Steps to Grow A Mastermind Group
#714 Six Figure Freelancer
#713 Transform Business Cards Into Contacts
#712 Networking Animals
#711 Managing Through Chaos
#710 Strategic Relationships
#709 Sell the Transformation
#708 Create Content that Converts
#707 Conference Social Media
#706 Your Personal Brand
#705 Automate Your Processes to Grow
#704 The Great Retention
#703 SEO in 2022 - It is all about content
#702 Build Lasting Habits
#701 Create Less Content
Create your
podcast in
minutes
It is Free
The Power of Storytelling
The Marketing Secrets Show
MarTech Podcast ™ // Marketing + Technology = Business Growth
CMO Confidential
The Goal Digger Podcast