It is often said that a journey of a thousand miles begins with a single step. That is definitely true on the journey to master your marketing message. In this conversation Tracey Watts Cirino and I explored the first steps you need to take on your journey to master your marketing message.
1 - Get clear on who you will serve. You can not serve everyone. When we try to be for everyone we end up being for enough for no one This doesn't mean you're not going to do different types of things for different people. But when you're really clear about who you want to serve it aligns so much more beautiful in your marketing message.
2 - Speak directly to your audience. Create messages that are relevant for the people you want to serve
3 - Finally talk about your product. Don't lead with this.
About Tracey
Tracey Watts Cirino is a 5-time #1 bestselling author, podcast host of Beyond Common Business Secrets, and certified success and mindset coach. She helps business owners and leaders discover their own power so they can develop customized success systems through her dynamic speaking events, retreats, workshops, digital training programs, and mastermind groups. As founder of Beyond Common Coaching & Training Company in Cleveland, OH she has developed the proven BEYOND Common method.
Learn more
https://www.beyondcommoncoaching.com
https://www.TraceyWattsCirino.com
#570 Cost Effective Video
#569 Welcome Readers in Three Easy Steps
#568 What if Facebook Goes Away
#567 Collaboration Tips
#566 Compelling Calls to Action
#565 The Keys to Attracting More Clients
#564 What is a Customer Worth
#563 The Line Between Sales and Marketing
#562 Do What You Love
#561 The Elevator Pitch
#560 Winning Niche SEO
#559 Attracting Clients with an Irresistible Offer
#558 Create Common Goals
#557 Create Authentic Connections with a Bit of Personality.
#556 The 90-Day Marketing Plan
#555 Engaged Community
#554 Become a Personality Brand
#553 Heart Centered Business | Violette de Ayala
#552 Content Authority Builds Over Time
#551 Why You Need to Conduct Research
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth