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This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple.
In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.
We talk:
Links:
Ben's Website
Simply Put - The Book
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#226 My Meditation Journey (So Far) - with Richard Atherton
#225 One People One Planet - with Michael Glauser
#224 Re-Humanize Now - with Chuck Blakeman
#223 The Seismic Shift in Leadership - with Michelle K. Johnston, PhD.
#222 Bright Lights, Big Empty - with Ron Baker
#221 Participate! - with Roberto Martinez
#220 You’re a Leader, Now What? - with Mick Spiers
#219 Well-being: born or made? - with Professor Meike Bartels
#218 The Paper Tiger Syndrome - with Rebecca Ward
#217 The Tao Of Inner Peace - with Diane Dreher
#216 The Power of Ritual - with Kath Blackham
#215 Citizens Not Leaders - with Federico Zuppa & Jorge Silva
#214 The Uneducated Economist
#213 Leadership in Complexity and Change - with Dr Sharon Varney
#212 Overcome And Get It Done – with Jamie Dixon
#211 The Still Point – with Kevin Krenitsky, MD
#210 Complexity for Business and Society – with Chris Mowles
#209 The Golden Rule – with Tom van der Lubbe
#208 Everybody Matters – with Bob Chapman
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