MP 713: Inside the Porsche-Coke Throwback Program

One of the most exciting surprises from 2019 was delivered by Porsche North America and Coca-Cola as the two iconic brands reunited for a one-off collaboration at IMSA's season finale at Petit Le Mans as the Nos. 911 and 912 Porsche 911 RSRs wore liveries that paid tribute to the Porsche race cars of the 1980s that carried Coke's branding.

In a special feature on the Marshall Pruett Podcast, the three people from Porsche who were responsible for the concept and creation of the throwback program with Porsche, Dave Engelman, spokesperson for Motorsports and Brand Heritage, Scott DeVault, E-Performance marketing manager, and Scott Bartlett, Motorsports & Driving Events manager, tell the backstory of how an idea turned into a raging success for the 2019 IMSA GT Le Mans champions.

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