With Covid continuing to shutter in-person events and business, LinkedIn has become a place where people show up to build relationships and make real connections.
And you already know that I preach using video to drop knowledge bombs, but what about leveraging LinkedIn Live and Events to build rapport and community? What’s the difference between the two?
LinkedIn Live is a public broadcast best used for Q&A, general discussions, and breaking news to create brand awareness and reach. Currently Live is in beta and you have to go through an application process to use the feature (link in resources).
Linkedin Events are private to attendees and better suited for educational or industry-specific events in order to build community and rapport with a specific audience. As long as you’re an admin, you can host an event from your company page and either livestream or webinar link.
But regardless of if you’re using one or both methods, there are some common themes on how to properly them:
Now is the time to start leveraging LinkedIn Live, or at minimum, Linkedin Events to grow your business. That's why I asked Russ Johns from #PirateBroadcast to come on the show and drop some pirate’s booty on how he has grown his Live audience.
If you’re ready to start building your LinkedIn community, start engaging regularly with prospects, and be willing to serve your audience, this episode of Video Marketing Mastery is for you!
Ep. 165: How to Use Video to Train Your Global Sales Team
Ep. 164: How to Build Brand Awareness & Recall on YouTube
Ep. 163: How to Turn Your YouTube Audience Attention into Action
Ep. 162: How to Use Video to Create Your Website’s Best Content, with Rand Fishkin
Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing
Ep. 160: How Businesses are Adopting Video and the Biggest Trends
Ep. 159: How to Track Your Prospects and Become an Attention Marketer
Ep. 158: How to Leverage a Sniper’s Mind to Get Better Results
Ep. 157: Using the Power of Video to Create a Movement
Ep. 156: How to go From a One Man Band to a Video Production Army
Ep. 155: How to Overcome Adversity with Your Digital Marketing Campaigns
Ep. 154: Why Brands Should Niche Down and Focus on YouTube
Ep. 153: How to Recognize and Capitalize From Developing Market Trends
Ep. 152: The Truth About Using YouTube Director For Your Video Marketing Advertising
Ep. 151: How to do Your Thought Leadership Videos on the Cheap
Ep. 150: The Stories You’ve Always Wanted to Hear
Ep. 149: How to Use Video to Make Your Sales Proposals More Effective
Ep. 148: Remarketing Best Practices for Google and YouTube 2018
Ep. 147: How to Use LinkedIn Video Ads
Ep. 146: Why You Should Support Free Speech, Especially For People You Disagree With
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