Can a dentist have a fanbase? What about an insurance company? Yes, says David Meerman Scott, marketing & business growth speaker and author of the WSJ bestseller FANOCRACY. In this episode of Sales Lead Dog, host Chris Smith talks to David about his new book, and the idea that really meaningful marketing and selling happens when we turn our customers into our biggest fans.
David has written over twelve books, four of which have been international best-sellers. In FANOCRACY, David explains how growing a fanbase is contrary to many of our widely held beliefs about selling -- it’s about being a community builder, not the stereotypical “hunter.” But though it takes a leap of faith, it really works. “We found examples in all kinds of different marketplaces of people who have been able to build fans,” David explains -- from the success of a skateboarding dentist to Duracell’s 10-million battery giveaway.
At the end of the day, it’s hard to argue with this compelling strategy, which flips selling and marketing on its head. But it’s actually pretty simple; as David says: “If you bring passion to what you do, that passion is infectious.”
Quotes:
Links:
https://www.fanocracy.com
https://www.davidmeermanscott.com/
https://www.linkedin.com/in/davidmeermanscott/
https://www.linkedin.com/company/freshspot-marketing/about/
Empellor CRM Website
chris.smith@empellorcrm.com
Empellor CRM LinkedIn
Podcast production and show notes provided by FIRESIDE Marketing
Dustin Ruge: Elevating Your Sales Game and Team Dynamics
Paul Butterfield: Driving Efficiency In Sales With The Revenue Flywheel Group's Approach
Parker Benthin: Mastering Sales Leadership with Innovation, Team Dynamics, and Resilience
Chris Amrod: Balancing Work-Life Integration and Leading Success
David Cady: Bridging Education and Sales - A Career Transformation Story
Bob Poznanovich: Harnessing Change for Business Growth
Gale Crosley: Driving Strategic Growth
Formulating Your Marketing Plan: Russell Lundstrom, The Chief Marchitech
Jeremy Painkin: True Grit - What Makes a Good Sales Leader
Bradley Paster: Finding Your Path - Mentorship, Building Your Team, and Continuous Learning
Mike Eckhoff: Honest Sales - Don’t Say It, Show It
Mark Schaeffer, Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Joe Khoei: Reducing Your Cost Per Closed Deal-The Value of Advertising Technology
Simon Severino, Strategy Sprints
Trevor Breininger, Grind for Yourself
Marty Yaskowich, Tell Your Story
Bryan Vogus, You Work for Them
Ellis Lowe, The Desire to Win
Jason Marc Campbell, Selling with Love
Ruby Raley, What’s Taking You to the Next Level?
Create your
podcast in
minutes
It is Free
Bank of America Treasury Insights
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
The Home Service Expert Podcast