One of the best ways to become a top video marketer is to watch what other video marketers are doing, learn from their actions, and then apply that knowledge to your own campaigns.
As marketers, we often get hung up on things like how long our video should be instead of what’s really important - how to get your message across.
You see, brands are no longer asking if video is worthwhile as an investment, everyone knows it is, it’s all about the strategy and scalability.
If you don’t understand or keep up with the trends, you’ll have a hard time using video to your advantage. Luckily for us, Vidyard put together the 2018 Video in Business Report.
In this episode, I go over the 2018 Video in Business report and give you the highlights that will make a difference in how you operate your video marketing campaigns.
We’ll talk about the most popular day and time for people to watch business videos, the most common videos produced, the number of businesses using video on landing pages and emails, and more.
Whenever you want to pump up the jam...add a video.
So if you’re ready to improve your results with business video and do it the right way, the way that gets results and improves sales results then you need to tune into this episode of Video Marketing Mastery.
Ep. 125: The 3 Principles To Reclaim Value In The Attention Economy
Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News
Ep. 123: Marketing Lessons Learned From Hugh Hefner
Ep. 122: Discover Who Your Biggest Competitor Is (It's Not Who You Think)
Ep. 121: Why Digital Agencies Struggle with Video
Ep. 120: How Chobani Used Video Ads To Generate 21.9 Million Views
Ep. 119: How Shorter Attention Spans Are Changing The Music Industry (And What Digital Marketers Can Learn)
Ep. 118: How to Use Facebook Ads in Different Stages of the Buying Process, with Steve Hetrick
Ep. 117: How Video Content Amplification & Paid Media Work Together
Ep. 116: The Three Building Blocks of a Successful Video
Ep. 115: Why Most Business Videos Fail, and How To Ensure Yours Succeed
Ep. 114: How Long Does It Take To Make a Video
Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)
Ep. 112: How To Use Video In Each Stage of The Buyer's Journey
Ep. 111: How to Optimize The Most Important Pages of Your Website With Video
Ep. 110: How Green Screens Hurt Your Overall Production Value (And What To Do Instead)
Ep. 109: Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge
Ep. 108: Three Daily Success Rituals That Create Video Marketing Masters
Ep. 107: The 7 Most Significant Social Platforms for Video Marketers
Ep. 106: Selecting the Right Key Performance Indicators for Your Online Video
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