I bet you didn’t see that coming, did you? I didn’t either. Probably no one did. So why did Terminus, a startup, buy another startup? I ask Sangram Vajre, CMO of Terminus, that question and several others that you should hear his answers to. One of things you’ll hear is about the importance of being agile and moving in a direction despite having all your plans figured out. That’s a SUPER important lesson in life. What’s very unique about this acquisition is that it’s not a mega public software giant buying a smaller company. It’s two small martech companies coming together. That’s a first in the martech space. Will we see more? As a bonus, Sangram and I touch on the power of Podcasting and some other things we have in store for 2018. Have a GREAT 2018. Make this your best year yet personally and professionally.
#57 Aligning Marketing with Product Management
#56 An Interview with Marketing Ops Leader, Amy Auriemma
#55 Selling Your Soul to Success
#54 She’s Fearless, Driven, and Now CMO
#53 The Making of LaunchPoint for Marketo
#52 How to solve the ABM data-related issues
#51 Who Owns Sales Enablement?
#50 How Much Money is Marketing Earning These Days?
#49 The Fearless Marketer
#48 How to Become a Great Presenter and Storyteller
#47 How to Shape Your Career
#46 MarTech + SalesTech = RevTech
#45 Unboxing AI with Jacob Shama
#44 Lisa Kenney, Sr. Demand Generation Marketing Manager
#43 Should You Do A Podcast Too?
#42 How a Modern CMO Builds Her Marketing Team. An Interview with Heidi Bullock, CMO at Engagio
#41 My first year as CEO of Marketo -- an Interview with Steve Lucas
#40 Show Me The MONEY!
#39 Are We Spelling ABM Wrong?
#38 Don Peppers on Creating a Frictionless Customer Experience
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