Andrew Perrott is managing director of Chorus, a London-based brand experience agency with a worldwide client base.
This episode sees Andrew discussing a recent project for luxury Diageo brand Johnnie Walker Blue Label in Singapore and the Chorus capacity for bringing theatrical elements into the immersive experience.
He goes on to talk host James Dickson through the agency’s pandemic learnings, house term ‘radical creative’, living and dying by the idea, exploiting sound, provoking long-term experiences and brand advocates.
Across some 45 minutes the podcast looks at the ‘blank page brief’, extending the reach of content from a live activation, digital thinking and becoming more integrated with the bigger picture before diving into the Chorus makeup and its evolution.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
Blockchain rocking beats
Do’s and do’s for sustainable events
Making Hay through the storm
Scottish Event Campus - Net Zero by 2030
A heart as big as Liverpool International Music Festival
Getting behind Bizzabo
How can brands bring back the boogie this festival season?
Introducing The Power of Events
Event adaptability with Conference Compass
Energy PR: Consumers’ attitudes to event sustainability
Brand experiences turning a complex message into a compelling story
Trends in telco and what they mean for the event industry
Revolutionising the Secondary Ticket Market
AMR - Behind the letters of event strategy
Why the right event host is more important than ever...
All the way to Remo
The power of empathy - brought to book
Tracking changes at new model Hilton Birmingham Metropole
Changing lanes at Brooklyn Bowl
Farnborough International facility flying high
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money