Listen in as we hear from Scott Salkin, Founder and Chief Innovative Officer at Allbound, Inc. about Sales Enablement.
Channel touches a ton of pieces of your business, which is part of why it's so complex, but also part of why it can be so effective if you do it right.
Matt and Scott had just come off of Dreamforce 2017 having spoke on the same panel about Sales Enablement.
In this episode, they ask and answer some great questions including:
Identifying one of the most important things that goes along with growing a great channel.
Scott answers:
Find out what he thinks is "the coolest thing and most exciting thing."
Matt also asks:
Scott also reveals the people he would put up on his personal Mount Rushmore of sales.
Lastly--- they coin a new phrase - Account-Based Partnering.... you heard it here first!
Listen in now or read the transcript on the Heinz Marketing blog on Monday, 11/20/17.
More about our Guest:
Scott Salkin is the Founder and CEO of Allbound, a next generation platform that helps companies accelerate revenue through their channel partner programs by replacing portals and PRM with a smart SaaS solution that guides partners to more closed deals and renewals.
Scott’s high-tech career started at the nonprofit San Diego Regional Technology Alliance (SDRTA), providing technology equipment and training to underprivileged communities throughout the region.
His next stops were at Cisco Systems and NetPro Computing (now Dell Software), before launching his first startup, IDS Technology Marketing, in 2007.
Scott has been listed by the Arizona Republic as one if its “Top 35 Entrepreneurs Under 35," as one of the Phoenix Business Journal’s “40 Under 40” and was featured as one of AZ Business Magazine’s "Generation Next Business Leaders.” He was honored as the Phoenix Business Journal and Business Marketing Association (BMA) Marketer of the Year as as a finalist for Arizona's Tech CEO of the Year.
Scott also served as board president for the Phoenix chapter of the Business Marketing Association (BMA), as Chairman for the Arizona Technology Council’s Startup and Entrepreneurship Committee, and as a board member for Playworks Arizona and for the Arizona Technology Council Foundation.
Are you fanatical about prospecting? You should be!
The rise of event marketing technology
Predictive Analytics vs. Augemented Intelligence
Video marketing best practices
7 Essential Building Blocks for High Performance Sales Development
How Marketing Should Measure and Drive Revenue Performance
How to create a Channel Engagement framework
ABM Noise Making you Kranky?
Content Marketing, What's working?
How consolidating your integrated communications can accelerate awareness.
Secrets to effective, high performing B2B content
Is sales something you’re born with?
Account Based Marketing - Joys and Failures
How to Balance the Art & Science of Selling and more with David Priemer
Marketing Trends and Getting Started in ABM in 2017
Explaining the prediction and arrival of the ABM wave
Discover fundamental metrics to understand pipeline health.
High-level trends and intimacy of insight.
Matt Heinz Top 10 Reading List of Business Books 2016
Profit Center Marketing
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
CMO Confidential
The Goal Digger Podcast
Online Marketing Made Easy with Amy Porterfield