Melina Palmer is the host of The Brainy Business podcast and she has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. The result is messaging, branding, advertisements, pricing and products that are more “brain-friendly” (meaning more leads, conversions, and revenue).
Our conversation with Melina covered the anchoring effect and what a powerful tool it can be for both sellers and buyers alike. We also chatted about her John Mayer playlist on Pandora and some of the things she’s doing to make the world a better place through the education of behavioral economics and neuroscience.
Kurt and Tim are also announcing our newest podcast, Weekly Grooves, which will be launching shortly, and we hope you’ll check it out.
Groove idea for the week: What are you doing to integrate the anchoring effect into your business or your personal life?
© 2020 Behavioral Grooves
Links
Brainy Business Website: https://www.thebrainybusiness.com
Melina’s INC.com articles: https://www.inc.com/author/melina-palmer
Melina’s Facebook: https://www.facebook.com/thebrainybiz/
Melina’s Instagram: https://www.instagram.com/thebrainybiz/
Melina’s YouTube: https://www.youtube.com/c/thebrainybusiness
Melina’s Twitter: https://twitter.com/thebrainybiz
Melina’s LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/
Melina’s John Mayer Playlist: https://pandora.app.link/UrWQ28B6l3
Anchoring Effect: https://en.wikipedia.org/wiki/Anchoring
Decoy Effect: https://en.wikipedia.org/wiki/Decoy_effect
Ran Kivetz, PhD: https://www8.gsb.columbia.edu/cbs-directory/detail/rk566
Katy Milkman’s Fresh Start Habit: https://magazine.wharton.upenn.edu/digital/katherine-milkmans-fresh-start-study-becomes-perennial-media-favorite/
Counterfactual Thinking: https://en.wikipedia.org/wiki/Counterfactual_thinking
Seattle Mariners: https://en.wikipedia.org/wiki/Seattle_Mariners
Audacity (digital audio workstation): https://www.audacityteam.org/
George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html
Musical Links
Gene Autry “Back in the Saddle”: https://www.youtube.com/watch?v=rSqcxFGFVas
John Mayer: https://www.johnmayer.com/
Michael Bublé: https://www.michaelbuble.com/
Lady Antebellum: https://www.ladyantebellum.com/
Miranda Lambert: https://www.mirandalambert.com/
Patsy Cline: https://en.wikipedia.org/wiki/Patsy_Cline
Christina Perri: https://en.wikipedia.org/wiki/Christina_Perri
US National Anthem: https://en.wikipedia.org/wiki/The_Star-Spangled_Banner
Tom Petty: https://en.wikipedia.org/wiki/Tom_Petty
Damien Rice: https://damienrice.com/
Red Hot Chili Peppers: https://redhotchilipeppers.com/
Ella Fitzgerald “Mac the Knife: Ella in Berlin 1960”: https://www.youtube.com/watch?v=iR1__k-BxhY
Steely Dan “Gaucho”: https://en.wikipedia.org/wiki/Gaucho_(album)
Beatles “Abbey Road”: https://en.wikipedia.org/wiki/Abbey_Road
Beatles “Sargent Pepper”: https://en.wikipedia.org/wiki/Sgt._Pepper%27s_Lonely_Hearts_Club_Band
Iron & Wine: http://ironandwine.com/
Dessa: https://www.dessawander.com/
Shlomi Ron: Visual Storying Telling In a Time of Crisis
Steve Wendel, PhD: Designing for Behavior Change
Robert Cialdini, PhD: Littering, Egoism and Aretha Franklin
Grooving: On the Principle of Scarcity
Katy Milkman, PhD: Using Behavior Change for Good
Grooving: On Goals and Goal Setting
Covid-19 Crisis: Caroline Webb, Senior Advisor at McKinsey, on The Value of Where We Place Our Attention and Amplifying Certainty
Covid-19 Crisis: Margaret Robinson Rutherford, PhD on Perfectly Hidden Depression
Grooving: Where Will You Live if You WFH?
Covid-19 Crisis: Elizabeth Gilbert, PhD on Adaptability, Imaginal Exposure and Lists
John Bargh: Dante, Coffee and the Unconscious Mind
Covid-19 Crisis: Howard Friedman, PhD on The Value of Human Life
Grooving: Protests Sparked by the Death of George Floyd in Minneapolis
Covid-19 Crisis: Chris Pfeiffer on Tips for Adjusting Sales Comp Plans
Dan Hill, PhD: On the Facial Coding of Trump, Hendrix, Prince, Gretzky and the Beatles
Covid-19 Crisis: Claire Bidwell Smith on Grief During the Crisis
Covid-19 Crisis: Kristen Berman on Remote Work, Quaranteams and Marinades
Covid-19 Crisis: Stephen Curtis on Neuroplasticity and Creating the Ideal
Gary Latham, PhD: Goal Setting, Prompts, Priming, and Skepticism
Covid-19 Crisis: Mariel Beasley on Increasing Short Term Savings During the Crisis
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