Melina Palmer is the host of The Brainy Business podcast and she has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. The result is messaging, branding, advertisements, pricing and products that are more “brain-friendly” (meaning more leads, conversions, and revenue).
Our conversation with Melina covered the anchoring effect and what a powerful tool it can be for both sellers and buyers alike. We also chatted about her John Mayer playlist on Pandora and some of the things she’s doing to make the world a better place through the education of behavioral economics and neuroscience.
Kurt and Tim are also announcing our newest podcast, Weekly Grooves, which will be launching shortly, and we hope you’ll check it out.
Groove idea for the week: What are you doing to integrate the anchoring effect into your business or your personal life?
© 2020 Behavioral Grooves
Links
Brainy Business Website: https://www.thebrainybusiness.com
Melina’s INC.com articles: https://www.inc.com/author/melina-palmer
Melina’s Facebook: https://www.facebook.com/thebrainybiz/
Melina’s Instagram: https://www.instagram.com/thebrainybiz/
Melina’s YouTube: https://www.youtube.com/c/thebrainybusiness
Melina’s Twitter: https://twitter.com/thebrainybiz
Melina’s LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/
Melina’s John Mayer Playlist: https://pandora.app.link/UrWQ28B6l3
Anchoring Effect: https://en.wikipedia.org/wiki/Anchoring
Decoy Effect: https://en.wikipedia.org/wiki/Decoy_effect
Ran Kivetz, PhD: https://www8.gsb.columbia.edu/cbs-directory/detail/rk566
Katy Milkman’s Fresh Start Habit: https://magazine.wharton.upenn.edu/digital/katherine-milkmans-fresh-start-study-becomes-perennial-media-favorite/
Counterfactual Thinking: https://en.wikipedia.org/wiki/Counterfactual_thinking
Seattle Mariners: https://en.wikipedia.org/wiki/Seattle_Mariners
Audacity (digital audio workstation): https://www.audacityteam.org/
George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html
Musical Links
Gene Autry “Back in the Saddle”: https://www.youtube.com/watch?v=rSqcxFGFVas
John Mayer: https://www.johnmayer.com/
Michael Bublé: https://www.michaelbuble.com/
Lady Antebellum: https://www.ladyantebellum.com/
Miranda Lambert: https://www.mirandalambert.com/
Patsy Cline: https://en.wikipedia.org/wiki/Patsy_Cline
Christina Perri: https://en.wikipedia.org/wiki/Christina_Perri
US National Anthem: https://en.wikipedia.org/wiki/The_Star-Spangled_Banner
Tom Petty: https://en.wikipedia.org/wiki/Tom_Petty
Damien Rice: https://damienrice.com/
Red Hot Chili Peppers: https://redhotchilipeppers.com/
Ella Fitzgerald “Mac the Knife: Ella in Berlin 1960”: https://www.youtube.com/watch?v=iR1__k-BxhY
Steely Dan “Gaucho”: https://en.wikipedia.org/wiki/Gaucho_(album)
Beatles “Abbey Road”: https://en.wikipedia.org/wiki/Abbey_Road
Beatles “Sargent Pepper”: https://en.wikipedia.org/wiki/Sgt._Pepper%27s_Lonely_Hearts_Club_Band
Iron & Wine: http://ironandwine.com/
Dessa: https://www.dessawander.com/
Bridging Behavioral Science Concepts and Applications | Connor Joyce
The 5 Healthy Brain Habits Of A Neuroscientist | Dr Daniel Almeida [Republish]
Reading the Air: Using Self-Awareness to Make the Workplace Work for You | Michelle King
Grooving on Knowing Thyself: Why Figuring Out Who I Am is Easier Than You Thought.
Why You Never Feel Good Enough As A Perfectionist | Thomas Curran
Overcome Chronic Busyness With A Growth Mindset | Eduardo Briceño
Volunteering for Well-Being: How Team Rubicon Helps Volunteers and Communities | David Burke and Patti Norberg
Our Quest to Feel Significant And How It Affects Our Behavior | Arie Kruglanski PhD
How Best to Create a Culture of Learning | Sarah Nicholl
Imperfectly Perfect: The Science of Human Decision Making | Lionel Page
Want To Make Tomorrow Better? Get To Know Your Future Self Today | Hal Hershfield
Money, Success and the Cult of Never Enough | Manisha Thakor
All The Ways Into Behavioral Science (And No, You Don’t Need a PhD) | Merle Van Den Akker
Confidence, Certainty and Control: The Map to Success | Peter Atwater
The Psychology of Scams: Why We Fall for Fraud and How to Protect Yourself | Daniel Simons & Christopher Chabris
People Want Answers: How to Communicate in a Crisis with Christopher Reddy
The Value of an Open Mind and How To Overcome Knowingness | Jonathan Malesic
Feeling Stuck? Steps To Get Out Of Your Rut And How Music Helps | Adam Alter
Are You A People Pleaser? Learn To Say No More with Vanessa Patrick PhD
What Do You Think? How To Improve Your Perspective And Your Life | Woo-Kyoung Ahn PhD
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