Stretch Lab - Rumble - Club Pilates - Cycle Bar Rapid Growth In Australia

Brendan James and Matt Gordin are brother- in-laws and close friends who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. 

The duo also has exclusive rights to Club Pilates, CycleBar and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner. A publicly listed company in the U.S., Xponential is the largest franchisor of boutique fitness brands globally with 10 brands spanning 2,700+ locations across the world.

After graduating from university together, Matt chose to pursue a career in business, while Brendan ventured into the world of options trading. Brendan's trading expertise eventually led him to Chicago, while Matt's entrepreneurial spirit took him to Los Angeles to explore various business ventures.

Despite their differing career paths, both Matt and Brendan shared a passion for the fitness industry. They had an opportunity to experience Xponential, a prominent player in the boutique fitness space, and were thoroughly impressed by the brand's comprehensive offering, innovative business model, and global success franchising complementary boutique fitness concepts.

Inspired by their exposure to Xponential, Matt decided to bring CycleBar, the largest indoor-cycling brand, back with him to their hometown. Meanwhile, Brendan, after retiring from trading, embarked on his own entrepreneurial journey by developing Club Pilates.

As the number of brands under their belts grew and the opportunities to scale effectively in Australia became more apparent, Brendan and Matt decided to join forces under the Boutique Fitness Studios (BFS) name, offering a portfolio of four distinct fitness brands under one umbrella. This strategic collaboration allowed them to leverage their combined expertise and resources to expand their reach and impact in the industry.

With over 30 open locations and 90 studios already sold across the BFS group, their business continues to flourish with a focus on further expansion. The latest addition to their line-up, Rumble, has quickly become one of the hottest brands in the market, gaining significant popularity.

Excited about its potential, Brendan and Matt have plans to open five new Rumble studios this year, further solidifying their position in the boutique fitness industry.

 

Contact Brendan at brendan@clubpilates.com.au

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