Ultimately, social media is a human platform. If we can read a story and we can relate to it, we're more likely to engage with that, we're more likely to comment on it, like it and share it. Our guest, Victoria Lee suggests in every single post you create, you want to relate that back to your own experience. She believes those personal posts are the top type of posts when it comes to creating content that gets the best levels of engagement.
Even larger firms can be personal. The trick is to engage others beyond you as the owner. Bring in team members and tell their stories. And don't forget your customers. They have stories and experiences with you as well. Their stories may come in the form of testimonials talking about working with your and the results they have achieved.
As you are trying t bring a personal touch to your marketing, consider video. Your social media video don't have to be slick and over-produced. A simple smart phone video, will bring a personal touch to your story and highlight the human side of your business.
About Victoria Lee
Victoria is the CEO & Co-Founder of 100 Pound Social which is a fully productised, low-cost social media content agency — run like a SaaS company! 100 Pound Social was founded in 2017 and was fully bootstrapped. Now 100 Pound Social has over 200 customers, 72% average year-on-year revenue growth and 52% average year-on-year customer growth. Victoria started out working in journalism then started 100 Pound Social following spinal surgery in order to create a work-from-home flexible job for herself. Today, 100 Pound Social is a full remote/distributed company with over 20 team members.
#910 - Smats, Guts, Luck and Friends
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#907 Evaluate and Embrace New Technology
#906 Let AI Tell Your Story
#905 I Love Evergreen Content
#904 Navigating Growth Amid Economic Uncertainty
#903 Learn to Harness Chaos
#902 A Different Perspective
#901 The Key to Success is in the Implementation
#900 Go to The Gym
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
#893 The Human Factor
#892 Convey Meaning with an Image
#891 What to Do With Your Book After It is Published.
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