With multiple cross-industry specialties in his locker New York-based Matt Frank is director of technology evangelism & product marketing at Blackthorn – ‘easy event management for Salesforce’.
Across some 40 minutes, this episode’s focus is the largest CRM system in the world and how Blackthorn’s apps, which are native to Salesforce, make processing payments and managing events easy.
With host James Dickson containing the conversation, Matt Frank talks Blackthorn’s capacity to help customers get the best from Salesforce – understanding its extraordinary reach and capacity - how having data in one place allows you to create the bespoke experience stakeholders have come to expect.
Matt discusses creating an event platform, the Salesforce tools, how Blackthorn tech is designed to be absolutely straightforward to operate and much more.
Could a new tool revitalise the way sponsors are sourced?
Discussing London’s continued growth as a tech event destination
Podcast Special: Emily Fawell talks Event Wellbeing week 2018
Podcast Special: Melissa Noakes talks Event Wellbeing week 2018
Podcast Special: Mark Maher talks Event Wellbeing Week 2018
Special: Helen Moon from EventWell talks Event Wellbeing week 2018
The rapid rise of Smarter Shows
The growth of contactless payments
The blurring lines between TV broadcast and live streaming
VoxR helping to reshape interaction at events
Exploring the future of RFID with Event Genius
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Easyfairs talk B2C expansion via pop culture events
Podcast: Delivering events at ExCel’s CentrEd conference facility
Podcast: Measuring the success of your event
Podcast: Multilingual events made easier
Is societal change driving events to the centre of marketing strategies?
Using influencers to support event marketing
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