Marketing Essentials for a Digital World Podcast

A weekly interview series for introductory marketing students featuring a variety of leading professionals as they share practical career advice and examples, stories, and cases from their professional marketing careers to help college students deepen their understanding of foundational marketing concepts. The podcasts are a key feature within Marketing Essentials for a Digital World, a new textbook from Ithaca College's Scott Erickson that foregrounds the transformational changes of a digital age on the basic principles and practice of marketing. New episodes are available for free each week during the 2022-23 academic year, providing screen-fatigued students with movement-enabling content that can be absorbed on the bus, at the gym, or walking between classes. For more information, please visit FlipLearning.com.