Method to Our Mathness

The language of science is mathematics. As incredible as it seems, the universe seems to run according to laws we can write down on chalkboards. But it’s not just lab-coated researchers who wield the tool of math: Madison Avenue knows that if they tell you that a shampoo is 32 percent better, you’re likely to buy it. Also, how scientists of the early twentieth century were forced to invent entirely new mathematical paradigms to describe the cosmos on big scales and small – the theories o...