126) #ClarityCalls: Why Are Financial Brands Scared of Outbound?

“We don’t sell, we build relationships…”

In banks and credit unions, sales has become a dirty word. 

But what about growth?

If you care about growth, your leaders can’t be scared of leads.

In this Clarity Calls episode, guest Paula Tompkins , CEO and Founder, ChannelNet, and I di scuss how to convince bank and credit union executives and their marketing teams that their primary job is to drive qualified leads back into the business to ensure conversions and ROI. 

We cover:

- How sales became a dirty word in finance (and what to do about it!)

- The importance of outbound for growth

- Technology’s role in transformation 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify , or here .

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