A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing.
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QUESTION: When was the last time you invested dollars into your marketing?
Point #2: The Art & Seduction of the CloseQUESTION:Are you engaged in the art of seduction or the game of convincing?
Point #3: Deliver What You MarketQUESTION: Where would upping your skills lead to better results and happier clients?
Point #4: Systems Yield Sustainable and Predictable ResultsQUESTION: What link in the chain of your systems is broken? Is your marketing reflecting the ideal client you want to have sitting in your chair?
Point #5: Capturing PermissionQUESTION: What system do you have in place to capture emails?
Quote of the Week:
"We are always about testing. Whenever something gets over saturated, it’s time to think through things differently. I’ve always been a big fan of trying to figure out how to get ahead of the game and predictIng where trends are going. Right now, we are doing a shitload of targeted ads through social media to find out what’s working and what’s not. I think people get freaked out about investing in their business because there’s so much free marketing on social media and they put all of this time and engagement on in it, and in the end - when all is said and done - they’re getting paid like $4 and hour."
-- Danielle White
"I’m literally excited for each client! My wheels start turning the night before: I look at my books for the next day and I’m like ‘this is what I’m going to do for this person and I’m already seeing where I want to add dimension; this is where I want to brighten her up.' There’s this super artsy side that I never have to let die because I have that right client in my chair, and I get to have the freedom to do what I love. They trust me. I have people coming to me because they like the message I am putting out. I love it."
-- Valerie Plunk
"You are getting their permission in some way, shape or form to contact them. If you are banking on being able to talk to your 30k following on Instagram whenever you want, what happens when all of a sudden Instagram shuts down and says, "We're done!" That's why having a way to capture their email is so important - and no one can take that away from you because you own that list. They said 'yes' to you."
--Anianne Rivera
"If you have been thinking about it [Convention], if you are on the fence, if you have been listening to the podcast - there’s a reason. There’s something inside of you that’s telling you this is important. Stop getting frustrated in your job or whatever you’re doing and just take the leap. You know you need to. Convention will change everything for you!"
--McKenzi Davis
Stay Tuned for Next Week's Topic....PROFIT
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