EP 68: Talia Koren on How an Intentional and Wildly Successful Instagram Strategy Fueled the Growth of Her Business

What really goes into building your platform?

 

Whether it’s Instagram, Facebook, LinkedIn or another site, building an audience for your business through social media presence can be a key piece of marketing your business.

 

Actually getting traction and followers, however, can seem like a mysterious process. It’s not often that someone with a large following opens up about just how they did it.

 

Which is why today’s episode is super valuable.

 

Talia Koren is the founder of Workweek Lunch, a blog and digital meal plan subscription that helps thousands of people all over the world master meal prep. Talia is a self-taught home cook and she started WWL in 2016 to teach her peers how to cook easy, balanced meals to save time and money. Since then, she has grown her Instagram following to nearly 500k followers.

 

And she’s willing to share the details of how she did it.

 

We’d all like to have secret weapon to get attention and sales with minimum time and effort, and Talia’s approach is not that. It’s going to take time and effort to get the kind of results Talia did.

 

But you can build an intentional strategy that will pay off, that will make you money, and will bring new opportunities to you.

 

Tune into this episode to hear:

• Why you should focus on just one or two metrics in your analytics
• How to track trends and translate them for you brand to create highly-shareable content
• Why you can’t blame the algorithm if you’re not experimenting with your content
• Why point of view and consistency are the two most important things in your control
• Why you need to show your face and show up in your DMs and comments, and how that can shift as your brand grows

 

Learn more about Talia:

• Work Week Lunch
• Join the Work Week Lunch Program
• Instagram: @WorkWeekLunch

 

Learn more about Pia:

• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course
• Start reading the first chapter of my book
• Piasilva.com

 

Resources:

• Talia’s Blog: What Actually Goes Into Growing An Instagram Account To 100k
• Talia’s Blog: Insights From Doubling My Instagram Following In A Year (150k-300k)
• Help A Reporter Out
• The Financial Diet
• You Need a Budget