Reputation Management- Generating Effective Online Reviews and Managing Bad Reviews

Reputation management is vital when it comes to the success of your practice. Ian McNickle is with us today to discuss reputation management and the importance of monitoring and managing what's happening online and what people are seeing and hearing about your practice.

Ian McNickle is a Co-Founder and Partner at WEO Media, an award-winning dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.

WEO Media is a 4X “Best of Class” Award winner for Websites and Online Marketing. It is the top award in the dental industry, and is presented at the annual ADA conference each year.

Ian has twice been named a Top CE Leader and Consultant by Dentistry Today (2020 & 2019). He writes articles for numerous industry publications, and recently published his first book “Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group”.  Ian frequently lectures at major dental conferences and study clubs all over North America.

Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.

 

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