www.cjly.net/deconstructingdinner/121808.htmWhopper VirginsSince early December, controversy has been strirring in newspapers and on Internet blogs about a
recent marketing gimmick launched by Miami-based global fast-food giant Burger King (BK). The marketing ploy is
called Whopper Virgins and is being waged via
www.whoppervirgins.com as well as a series of television ads directing people to that site.
So what is all the controversy?
BK hired PR firm Crispin-Porter and Bogusky to ...
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