A Brand Called Yellow Bike - featuring Shannon Cornelius and Dan Baggenstoss with Stoss Creative Thinking
It's a way of thinking. It’s a way of working. It’s about looking at the problem and reframing it in ways which generate unique solutions. It’s about looking at a subjective situation and creating exciting answers for the questions that did not yet exist. No matter the personality of the brand, making a connection with your audience and being remembered is key.
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