The Cash-Based Practice Podcast
Business:Management & Marketing
CBP 177: You + Smart Phone = New Patients... Here's How
Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done well, this can be among the most-efficient methods for quickly establishing your credibility with people who are actively seeking the kind of help you can provide.
In this episode, I describe some tactics and pro tips that take the stress out of producing engaging videos that bring in new patients to your practice. You’ll hear how to structure the content to improve conversions, which metrics to analyze so you can build on your successes, and how to get more views from your target market.
This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
USEFUL INFORMATION:
Check out our Masterclass: 5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals
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