Arts
Pearl Thusi on venturing into the alcohol business and building an empire
2021-10-04
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Media personality and actress Pearl Thusi has obtained ownership equity in premium gin brand Black Rose Gin, becoming one of the growing list of celebs entering into the lucrative market.
“We grew up in an era when this type of opportunity was impossible. You never had the power and that's why I love how the industry has evolved over the last couple of years because now we understand — either through social media or the evolution of the internet — we understand the power we have as public figures,” she told TshisaLIVE.
Pearl admitted seeing her best friend DJ Zinhle becoming the CEO of sparkling wine brand Boulevard Rosé was one of the things that made her believe she could do the same for herself. TshisaLIVE
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“We grew up in an era when this type of opportunity was impossible. You never had the power and that's why I love how the industry has evolved over the last couple of years because now we understand — either through social media or the evolution of the internet — we understand the power we have as public figures,” she told TshisaLIVE.
Pearl admitted seeing her best friend DJ Zinhle becoming the CEO of sparkling wine brand Boulevard Rosé was one of the things that made her believe she could do the same for herself. TshisaLIVE
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