An SEO Masterclass with Justin Shriber, CMO of People.ai

“The danger of the website is that you can attempt to make it all things to all people. We're very focused on two priorities for our website: First and foremost, it is a lead gen tool for us. And secondly, it is a platform for our thought leadership.” — Justin Shriber

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Episode Timestamps:

*(2:20) - How Justin got into demand gen

*(3:30) - What People.ai does

*(4:30) - The Trust Tree

*(17:20) The Playbook - Justin’s most uncuttable budget items

*(19:00) - A deeper conversation on SEO

*(28:35) - A marketing tactic that Justin thinks is fading away

*(29:30) - Justin’s favorite marketing campaign

*(34:00) - Justin’s least favorite campaign and why it didn’t work

*(37:40) - How Justin views his website

*(41:15) - Advice on marketing on LinkedIn

*(43:20) - The Dust-up

*(46:40) - Quick Hits

 

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

 

Links

Connect with Justin on LinkedIn

Follow Justin on Twitter

Check out the Legends of Sales and Marketing podcast

Follow Ian on Twitter

Connect with Ian on LinkedIn

www.caspianstudios.com