Diversity, Inclusion and Equity with Dee Boswell-Buck

“When somebody approaches [your] website, will they see themselves as a customer?”

- Dee Boswell-Buck

We’re doing something a little bit different today — this episode of The Road to Seven is co-hosted by Dee Boswell-Buck, digital marketing expert and host of the Strategize Your Business Online podcast! Dee helps her clients become more visible online and connect with their ideal clients strategically and confidently.

This episode is all about the benefits of creating diverse marketing within everything your business does — and shares the most effective strategies for connecting with your audience inclusively.

The visuals on your website are a big piece of the puzzle when it comes to diverse marketing. It’s important to be intentional when choosing your photos. “When somebody gets to your website and they need you, they see women who are in their twenties and thirties, and they’re very slim and they are all one race,” Dee explains. “I probably would have reached out to you a lot more quickly if I saw myself on your website.”

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌

• What you gain from creating a diverse marketing experience for your audience
• Practical, actionable tips for creating diverse marketing
• The right way to plan an inclusive business conference

Dee Boswell-Buck creates digital marketing strategies and implements plans that allow business owners to ​connect with their target audience in the online space.

Highlights:‌

00:01  Intro

01:20  Meet Dee Boswell-Buck

02:14  Why is diverse marketing important?

03:15  How do you market inclusively?

06:00  Testimonials & speakers

10:30  Board membership

13:45  Practical marketing tips

16:09  Maintain an inclusive community

17:52  Be intentional

Links:‌ ‌

Dee Boswell-Buck

https://www.deeboswellbuck.com

https://www.deeboswellbuck.com/podcast-strategize-your-business-online

https://www.facebook.com/DeeBoswellBuck

Instagram: @deeboswell_buck

Twitter: @deeboswellbuck

To work with me and make your next power move, visit:

https://shelaghcummins.com

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