Opinions vs Reality with Gong: Which CTAs book more meetings?
After analyzing 300,000 cold emails, the folks at Gong have debunked one of sales’ greatest mysteries - "what is the most effective cold email CTA?"
If we’ve learned anything from the series Opinion vs. Reality with Devin and Sheena from Reveal - the Revenue Intelligence Podcast, it’s that sales isn’t binary.
Except for this specific question. The winner is two times more effective than second place.
To help you craft the perfect cold email, go here to find 43 emails proven highly effective by Gong’s research team, https://pages.gong.io/highly-effective-email-ctas
To listen to the Reality, subscribe to Reveal: The RI Podcast here: https://podcast.gong.io
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