Mike Colleran: How Nissan Is Tackling Current Auto Industry Challenges

Mike Colleran is the corporate vice president at Nissan Motor Company, a role he was appointed to in June 2020. Previously, he was the chairman of INFINITI Motor Company and was responsible for managing the brand, business operations, and all marketing/sales for INFINITI globally.

What we discuss with Mike Colleran:

• Mike talks about the shifts that he's observed during his 30+ year career in the automotive industry. The most impactful shift being the transformation from internal combustion engines to electric vehicles.
• Where manufacturers once employeed mechanical engineers, there is a shift to chemical engineers.
• The transformation began to accelerate back in 2008, when companies moved from high over heads to more streamlined business operations.
• Mike explains that the highest priority for retail dealers over the next 3, 5, and 7 years needs to be delivering a world-class customer experience. In a world where fixed costs add pressure, the challenge will be delivering that incredible experience while managing fixed costs.
• How far ahead do automakers look to the future? Nissan has been preparing for electrification for years when it released the first iteration of the Nissan Leaf.
• As a retired Marine Captian, Mike shares how the marine's motto of "Semper Fi" has impacted the way he leads, builds, and trusts his team.
• How are automakers seeking to mitigate chip shortages from happening again in the future?
• Are OEMs conspiring to get rid of the dealer network?

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