131) #ExponentialInsights: How to Turn Your Customers into Superfans!

Do you have fans or superfans?

No matter what else changes, one thing will always be true.

Your most valuable and loyal customers are the ones who find you from a trusted referral.

And superfans are the customers who sent them.

Today’s guest, Brittany Hodak , Chief Experience Officer at Experience.com , is an expert in superfans — and more importantly, how to win them for your financial brand. She joins the show to share her secrets.

In this episode, we discuss:

- Why siloes and poor employee experience inevitably lead to a poor customer experience

- Why customer expectations are not just set by you or your direct competitors, but every other brand

- How you can gain better feedback and customer insights by ditching the outdated surveys 

Head to experience.com/playbook for Brittany's experience architecture framework.

Learn more about Brittany's new 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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