Taking Risks to be a Signal in the Noise with Susan Beermann, CMO of NAVEX Global

“It's noisy out there and creativity can be the difference between people paying attention to you and not paying attention to you. So I think we have to take some risks as marketers to stand out and be a little bit different and not all look the same and play it safe.” — Susan Beermann

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Episode Timestamps:

*(1:54) - How Susan first got into marketing

*(2:45) - Susan’s current role at NAVEX Global

*(3:14) - What NAVEX Global is

*(5:00) - The Trust Tree

*(9:40) - How Susan’s marketing team is organized

*(12:24) - The Playbook - Susan’s most uncuttable budget items

*(14:25) - Digging deeper into NAVEX Global’s website

*(18:45) - Susan’s conversion tips

*(22:05) - Tactics/channels that are fading away in Susan’s eyes

*(26:10) - Susan’s favorite campaign she worked on

*(32:43) - The Dust Up

*(38:17) - Quick Hits

 

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

 

Links

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NAVEX Global is hiring! 

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