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【商周這期在幹嘛】把數據變黃金，CYNTELLI如何靠AI找到新顧客

【商周這期在幹嘛】把數據變黃金，CYNTELLI如何靠AI找到新顧客

2021-10-13
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本集節目來自 10月 06 日 商周百大顧問直播的精華內容 來賓：CYNTELLI行銷科技公司執行長暨共同創辦人 陳建銘 聆聽重點： 陳建銘是在台灣網路界知名的大將，2014年離開雅虎奇摩，創辦 adGeek，旗下有CYNTELLI、Atelli、Intowow等以消費者數據為導向的行銷科技公司。而CYNTELLI跟其他做Martech的公司不同之處，在於真的做到「以消費者為中心去思考」，幫助企業透過數據科學貼近消費者，獲得商務成長。透過創辦人陳建銘的精采分享，相信對想投入數據分析的企業來說，都極具參考價值： 關鍵思考1.傳統行銷與MarTech行銷有什麼不同? 關鍵思考2.行銷成本大增，企業如何有效獲客? 關鍵思考3.品牌要有續航力，取決於企業韌性和反脆弱的能量 -- Hosting provided by SoundOn
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