How Giant Bicycles in Taiwan Became a Bicycle Giant

I regularly make use of YouBike here in Taipei. It is a simple, easy-to-use bike share that makes biking around Taipei as convenient as the MRT. I use it regularly to get to places while enjoying the outdoors. YouBike would not work half as well as it does if the bikes sucked. And luckily they do not. These bikes were provided by Giant, Taiwan's biggest bicycle brand. I do not know much about the bicycle industry, so Giant's success and name recognition came as a surprise to me. It is pretty cool that in the midst of a bunch of semiconductor and electronics companies, one of Taiwan's most well-known brands makes bicycles of all things. In this video, I want to profile Taichung-based Giant Bicycle. Their beginnings, rise to prominence, and how they managed to make it from being a white label manufacturer to a global brand of their own.