My guest for this episode is Justin Jackson. He is a dad, husband, entrepreneur, coach, the founder of Megamaker, author of Jolt, the creator of Marketing for Developers and Tiny Marketing Wins, and a serial maker. He aims to help people through the things they create.
On this episode, we discussed the processes of making and/or modifying. We delved on his systems and approach in the different initiatives and creations he is currently working on.
Other areas we touched on includes:
The story of how we met, a brief background of how he has always been involved in businesses since he was young, and how he transitioned from non-profit, to consultancy, and finally – going solo with his independent projects (1:30).
How getting married, having children and experiencing failure, affected his plans and initiatives (5:25).
The process of starting up independently, which includes conceptualizing, case studies, exploring and being a serial maker – getting involved in different things which include his podcast, softwares, plugins, e-books, courses, and even merch (7:32).
How and why he decided to zero-in on writing Jolt and finishing it in the span of a month (8:43).
The concept of mind gremlins, how being less self-serving enabled him get rid of these, and other takeaways that people have from his two top products – Jolt and Marketing for Developers (12:00).
Conducting a survey and how its findings gave him insights when he created Tiny Marketing Wins (15:10).
His process when things must be put on the backburner or let go, and how he did this with his podcast (17:49).
His hybrid approach when it comes to making, modifying and refreshing the systems, tricks, and hacks supported by continuous research and learning (19:55; 23:44).
A sample hack he shared in writing effective landing page copy and generate leads (22:20).
If you want to hear more from Justin, we have https://www.patreon.com/posts/7968368 (a bonus episode where we had some deep-dive on learning and the idea of Brutalism) , which you can check out and learn even more at the https://patreon.com/productivityist (Productivityist on Patreon).
If you’re not yet subscribed on Patreon, I recommend that you do so today and get first dibs on episodes, access bonus episodes and other exclusive content and perks too.
Relevant Links:
https://justinjackson.ca/ (Justin Jackson | Make some stuff)
https://megamaker.co/ (MegaMaker)
https://justinjackson.ca/what/ (What has Justin made? | by @mijustin)
https://justinjackson.ca/jolt/ (Jolt | Sell more by standing out)
https://devmarketing.xyz/ (Marketing for Developers | A guide to marketing your software, apps, and digital products)
https://tinymarketingwins.com/ (Tiny Marketing Wins | Weekly marketing tactics for online businesses)
https://justinjackson.ca/gremlins/ (Watch for mind gremlins | by @mijustin)
https://justinjackson.ca/focus-on-your-own-shit/ (Focus on your own shit | by @mijustin)
https://www.patreon.com/posts/7968368 (Learning with Justin Jackson | Productivityist)
https://justinjackson.ca/progress/ (We all want progress | by @mijustin)
https://www.youtube.com/justinjackson (Justin Jackson | YouTube)
https://twitter.com/mijustin (Justin Jackson (@mijustin) | Twitter)
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It is always fun and helpful to talk to Justin, and I hope you enjoyed our conversation too. Thanks for listening! Until next time, remember to stop guessing… and start going.
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