Learning SEO By Standing on the Shoulders of Giants [Episode #40]

Darwin Santos joins the SEO Rant Podcast to talk about SEO knowledge and what he calls "standing on the shoulders of giants": * The impact of individual SEOs on the career paths of new search marketers * Why remembering we all learned SEO from someone else is vital * Realizing SEO knowledge is a give and take scenario We all take things for granted. Such is life. This is why every once in a while it's important to get some perspective. There are certain things in the world of SEO that are givens. There are certain ideas and practices that are no-brainers at this point. But if we stop and think for a second we'll quickly realize that these things are only obvious because of the ingenuity and hard work of other SEOs. And while we might have our own novel ideas, they're very often built on the foundation of someone else's ingenuity. In this episode, Darwin and I talk about the continual building of SEO knowledge and the appreciation of those who made this possible for us.