Behind the scenes of my $72K launch

Watch the full episode on YouTube.

This week, I’m sharing my key insights & takeaways from the most recent launch of the Alchemical Business Intensive mastermind.

This was my second time launching the Alchemical Business Intensive… and I nearly doubled the revenue!

This podcast is heavy on the nuts and bolts because those are the questions I hear from you. So I’m diving deep into the nitty gritty!

Pro tip: Listen to my review of the first launch of the program here so you can see how my launches have changed.

There's a lot I did the same during this second launch...

👍 It's the same program!

I love re-launching because it’s SO much easier than the first time through a program.

👍 I reused IG posts. Like a lot of them.

👍 I had a suuuuper long open enrollment window.

A lot of people use 5-14 days as an “open cart” window. I did 3 months!

I hate the feeling of pressure, so during both my first and second launches I promoted early and gave people a lot of room to decide.

And here's what I did differently this time around...

✨ I upped the price of the entire program & used the price increase as an incentive to join the program early.

✨ I offered a second pricing tier: one for the group program and one for a VIP level for people who also wanted monthly 1-1 calls with me.

✨ I had an affiliate!

This brought in a TON of applications, which was both GOOD (way more eyeballs) & BAD (not everyone was a good fit).

As a “Shield volcano” archetype as Elyna Anderson diagnosed me in our podcast interview - I LOVE consistent growth and steady improvement, so watching this program (including it’s launch) come into its next evolution is truly satisfying for me.

Now I’m celebrating 11 truly incredible, powerful women in this round that are already on their way to getting their TIME back, their profits up, building beautiful friendships, and having an immense impact on the world through their soul’s work.

So why should you even care about this??

Because reviewing after a launch can be just as valuable as the money that came in during the launch.

I see so many people so future oriented on the NEXT sale and the NEXT launch that they miss all the juice of what just happened.

When you CELEBRATE, you INTEGRATE.

And evaluating a launch, whether it turned out how you wanted it to or not, is the key to FAST growth.

What questions do you have about launching?? Send them in on Instagram and in our Facebook Group and I’ll answer them in the next Very Special Episode.

Next week we have Caroline Knight on the podcast to talk about cacao & body wisdom.

References:

• Listen to Sam's review of the first launch of the Alchemical Business Intensive, Ep. 38: Behind the Scenes of the Alchemical Business Intensive Launch
• Ep. 73: 6 ways to activate your CREATION FORCE with Elyna Anderson

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