61. The Art of Persuasion (Persuasion Mechanic)
In today’s episode, I have an incredibly informative and interesting conversation with Dr. Dan French – a rhetoric specialist. He’s a bit of a chameleon in his career in that he has two Emmy nominations for late-night comedy writing and a Ph.D. in Rhetoric. He has become an expert in linguistics and using words to influence and persuade – ethically. He believes that a better understanding of rhetoric would make a great deal of difference in the craziness we are seeing in the world right now.
Dan is passionate about sharing his knowledge about rhetoric and does so in his book ‘The 21 Coliseums of Persuasion’ as well as in today’s episode. I have enjoyed learning about the way he thinks and the level of consideration he puts into his words – it’s been eye-opening for me and I hope you’ll enjoy it as much as I did.
Discussion Points
Resources
The Culture of Leadership Website
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The 21 Coliseums of Persuasion Book (Amazon)
Rhetoric Warriors Website
If you have any questions for Brendan around this episode or generally around culture, leadership, or teamwork, feel free to contact him here.
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