#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol)

Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focused on Partnerships.

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At Halo, one of the core strategies for creating awareness about their technology was to run a podcast tour – an initiative where the Halo team appeared on a significant number of podcasts in short period of time.

When Tom joined Levels, one of the first initiatives that he undertook was a podcast tour. Luckily, he had the right playbook in his back pocket.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(13:58) – Partnerships aren’t always clear-cut
(17:180 – Tap your network
(26:07) – Be the type of company people want to help
(28:43) – Use your network to connect
(31:25) – Make it easy for your network to help you
(36:43) – Scale up your organic relationships
(37:53) – Be intentional with your time
(39:39) – Focus only on what’s essential
(40:43) – Invest your time strategically
(41:14) – Weigh the trade-offs

Transcripts & Show Notes