Branding Basics and Finding Creative Inspiration with Kelli Adams

Episode 131: If you’re the type of person who falls in love with the branding before even trying a product, then this is the episode for you! Natalie welcomes branding aficionado and co-founder of Onda Tequila Seltzer, Kelli Adams, to pull back the branding curtain and dig into what it takes to build a product that appeals to the right customer. Kelli may just be more obsessed with branding than Natalie is and has worked with some major companies like PepsiCo and Frito-Lay to help create memorable and recognizable products for consumers everywhere. Her natural gift for graphic design combined with her creative side was the perfect fit for Onda, the company she created alongside her three co-founders who each bring their own set of unique skills to the table. Today’s episode dives into how to get those creative juices flowing, how 90’s fashion can inspire a modern day brand, and what it’s like to transition from a 9-to-5 job to working for yourself. If you’re eager to learn more about what it really takes to make a brand stand out in a competitive market, then tune in for some great tips and tricks.  

Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. 

Follow Onda on Instagram @drinkonda and Kelli @kelliadams 

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