The Secrets Of A Truly Sustainable Studio with Deb Flashenberg

In today’s episode, Deb Flashenberg, founder of the Prenatal Yoga Center in NYC shares the secrets behind how she built, and maintained a sustainable business over almost 20 years - even while many other yoga centers have come and gone in that time. I was thrilled to speak with Deb, and shout out to Mado Hesselink (our guest on episode 72) who introduced us. Deb is not only a true expert in her field, but she is also a kick ass business woman.

PODCAST HIGHLIGHTS

• Deb’s “dirty” yoga secret
• How Deb started focusing on prenatal yoga
• How Deb started her yoga studio, even without a business background
• Deb’s approach to building a business from scratch
• How Deb successfully transitioned her in person studio, to teaching online during the pandemic
• How going online allowed Deb to grow her student base by about ⅓
• Why getting super clear on your niche can have a massive positive impact on your business
• The importance of keeping overheads low when you have a physical space
• How Deb built an incredible team to support and grow her business
• How Deb decided to take the leap, and hire her first studio manager
• The biggest lessons & biggest mistakes Deb has learned from working with her team
• How Deb structures her sales funnel to help new followers on Instagram, turn into students
• Why going slow is an essential element to building a sustainable business

FIND DEB FLASHENBERG

• Prenatal Yoga Center Instagram
• Prenatal Yoga Center Website

FIND CORA

• Cora’s Newsletter
• Cora’s Instagram

For links & resources mentioned in this episode go to www.corageroux.com/episode87

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